A Cultural Comms intro to the world of PR by Alix Turpin
Earlier this year, Cultural Comms set out to find a bright intern to join our busy office for a few months, to help manage some exciting client projects and gain invaluable insight in to the world of PR. Hear from Alix Turpin about how her experience with the Cultural Comms team fuelled her love for PR…
“I joined Cultural Comms as an intern with the intention of experiencing life within a PR consultancy, and finally to decide if this was the right career path for me.
When I arrived, the team was extremely welcoming and shared with me their passion for brands and culture. Everyone did their upmost to teach me the ropes and understand the key elements of this successful business run by Charlotte and Nina. I worked across several exciting client accounts such as American Express, Viking Cruises UK and 356 Aviation, to name a few. This helped me develop a really good understanding of the different communications processes within the PR world, which also developed my own personal confidence and communications skills.
Working with such a variety of brands improved my knowledge of the media landscape and its future, and target audiences for different clients, understanding the importance of successful PR and the way Cultural Comms achieves this so effectively.
I was also given the chance to experience Fashion and Beauty PR, working with Sally Keeble from Mercer Keeble PR who shares the Cultural Comms office. This gave me a good experience of brand alignment, how to reach out to influential bloggers, and what it takes to organise busy (yet very exciting) press days.
The past three months with Cultural Comms have also given me the opportunity to attend Gorkana “breakfast briefings”, including one with tech publication The Register, where we learned what it takes for a PR to make a tech journalist “tick”. The Worldpay everywoman in Retail Ambassador Programme exposed me to a whole new world of the importance of celebrating the achievements of some of the most successful women working in the UK’s retail industry. As specialists in the wine industry, the annual Drinks Business City Wine Show was also a must-attend, where we met the faces behind some of the most-loved wine brands from around the world. All these events were just a snippet of the broad and busy schedule in the Cultural Comms office!
My time here as in intern has really confirmed my decision to explore PR, which is why I was so pleased to be offered a full time job! I am now working on some new, exciting accounts and looking forward to my future here as part of the thriving team at Cultural Comms.”
The Cultural Comms team at Qatar Goodwood Festival, summer 2017.