Fabergé, founded in 1842 by Gustav Fabergé in Saint Petersburg, Russia, is celebrated for its exquisite craftsmanship and artistic heritage. The brand gained international acclaim under Peter Carl Fabergé, most famously for the Imperial Easter Eggs created for the Russian Tsars, with its legacy of unparalleled luxury and craftsmanship enduring to this day. Fabergé now blends its rich heritage with modern design, creating exceptional jewellery, timepieces, and objets d'art, working closely with Sarah Fabergé, great-granddaughter of Peter Carl Fabergé.

In 2022, Fabergé sought to enhance its social media presence and engaged Cultural Comms as its global social media partner. The brief? Through a clear understanding of the luxury and fine jewellery sector, effectively steer Fabergé’s social media strategy and execution across multiple platforms, ensuring the brand's digital presence reflected its prestigious heritage and contemporary relevance.

• Devised and implemented a comprehensive organic social media strategy tailored for Fabergé, and spanning primary platforms - Instagram, Facebook, and TikTok - as well as secondary platforms including LinkedIn, YouTube, Pinterest, and Twitter
• Achieved cohesive branding across all touchpoints and ensure alignment with both proactive - seasonal campaigns, new product releases - and reactive - celebrity / influencer engagement, press coverage - elements of Fabergé's brand calendar
• Developed and managed an integrated social media strategy and calendar to strengthen Fabergé's digital presence
• Created and curated high-quality content that resonated with Fabergé’s target audience
• Reported on regular performance analysis to inform and optimise ongoing social media activities, ensuring strategies were data-driven and results-oriented