William Grant & Sons is an independent, family-owned distiller founded in 1887. We were briefed to launch the private sales division, specialising in ultra rare whisky expressions from all three distilleries - Glenfiddich®, The Balvenie® and ‘ghost’ distillery, Ladyburn.

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• Implemented deep-dive landscaping and research into the UHNW collecting mindset in Asia
• Developed the strategy for the inaugural product launch for Ladyburn 1966 Limited Edition One – a collaboration with legendary 1960s photographer, David Bailey
• Devised and implemented a live television broadcast featuring the Art Markets Editor at The Art Newspaper, and the Master of Malt in Scotland

• Created client acquisition events via partner tastings co-hosted with elite groups and whisky collecting networks to support business development goals

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