Cloudy Bay wins Gold at Chelsea
New Zealand’s best-known winery, Cloudy Bay, won a Gold Medal for its Rich Brothers-designed Show Garden at this year’s 2015 RHS Chelsea Flower Show. The brand has created a garden for three years now and this latest design by the youngest garden designers in the show suitably impressed the judges to receive the RHS’s highest accolade. The team not only managed the PR, but project managed the activity. The result was the best ever campaign with a 60% increase on audience reach and over 200 article including two cover stories and 10 broadcast stories on BBC and Bloomberg.