We are delighted to announce that Cultural Comms has been appointed to lead the consumer and trade PR campaign for 67 Pall Mall London as it enters its tenth vintage year.
As London’s first Private Members’ Club dedicated to fine wine, 67 Pall Mall has redefined the private club experience, curating one of the world’s most extensive and diverse wine lists. Since opening in 2015, the Club has expanded internationally, with locations in Verbier and Singapore, a bar residency in Hong Kong, and upcoming openings in Beaune, Bordeaux, and Melbourne. It is also pioneering a new membership model, En Primeur, designed to engage wine enthusiasts beyond its physical locations.
“As a founder Member of the Club, I am absolutely delighted that Cultural Comms will be collaborating with the exceptional team at 67 Pall Mall London to bring this significant anniversary to life.”
Charlotte Heath-Bullock, Managing Partner, Cultural Comms
“This year promises to be unforgettable, and we look forward to ushering in a new chapter of innovation and excellence while staying true to our roots as the home of fine wine. We’re excited to partner with Cultural Comms to enrich our programme of events to feed the passions of our curious and discerning members. With our expert London team in place, I am eager to see what the next decade at 67 Pall Mall London holds – watch this space.”
Grant Ashton, CEO and Founder, 67 Pall Mall
As part of its anniversary celebrations, 67 Pall Mall London is evolving its offering with a renewed focus on culture, cuisine, and community. In terms of its culinary programming, new Executive Chef Dan Page - whose experience includes working with Simon Rogan and Jason Atherton - is elevating the Club’s menus to complement its world-class wine selection.
Beyond this, 67 Pall Mall has also announced the return of the Global Wine Communicator Awards, a free-to-enter competition for anyone that communicates about wine - from social media influencers to newspaper columnists. Following a successful inaugural edition that attracted over 600 entries, the competition returns for 2025 to celebrate excellence in wine communication across writing, video, and audio.
With a distinguished judging panel including Andrew Jefford, Sonal Holland MW, and Elaine Chukan Brown, the awards seek to spotlight the most talented voices in the industry. Entries are now open at 67awards.com, with a prize of £2,000 for each winner across six categories. Winners will be announced at a ceremony in London on 5 September 5 2025.
"Our anniversary year will be one to remember. From the launch of our Fine Wine Insights Report to our highly anticipated Summer Party and December birthday celebrations, 2025 is set to be an exceptional year for our Members. Expect fabulous food, great company and some very special bottles."
Martijn Brouwer, General Manager, 67 Pall Mall
We look forward to working closely with 67 Pall Mall to amplify its news and events throughout this milestone year and beyond.
all Mall to amplify its news and events throughout this milestone year and beyond.
