Cloudy Bay

Cultural Comms was engaged to drive awareness of the Cloudy Bay RHS Chelsea Flower Show Garden over a period of three years, strengthening brand positioning with strategic communication to premium consumers and the industry. Our work also supported and leveraged on-trade drinks listings and strengthened B2B relationships.

“Cultural Comms has developed very effective campaigns…generating innovative broadcast and other media coverage which conveys the nuances of our brand and which speaks to our [audiences].  I would highly recommend this professional team for their expert advice and timely execution.”

Estate Director, Cloudy Bay


  • Delivered 184 consumer and trade media features across on and offline, reaching 410m people.
  • Achieved 66 broadcast pieces across 7 BBC stations; Sky News, London Live, BBC Business reaching 814 million (2hrs+ airtime).
  • Delivered 900 Facebook followers, 1m impressions and 1,400+ interactions via integrated digital campaign.
  • Achieved a significant uplift in sales tracked in the on and off trades during peak activity periods.