Investec Private Bank

Cultural Comms was engaged by Investec Private Banking to advise on its move into the art world as part of a broader strategy to appeal to the passion points of the Private Bank clients.  The agency negotiated and managed the brand’s sponsorship of PAD London, creating an engaging and innovative VIP programme which complimented existing brand activity and connected with both existing and new audiences.

“Cultural Comms are very thorough and very good at their communications…and project management. We always have absolute confidence in where we’re at with things. There’s never anything that’s ever slipped. They’re a great agency and we would recommend them.”

Marketing Manager, Private Bank


  • Devised and created a high level panel discussion led by Caroline Roux and featuring Tom Dixon, Tony Chambers (Wallpaper*), Tania Fares (British Fashion Council) and Sam Pratt (Gallery FUMI) attended by 100 VIP guests.
  • Developed and launched PAD's VIP programme reaching over 4,000 high net worth individuals.
  • Positioning features in The Telegraph and Apollo magazine conveying the sponsorship to art collectors.