Four Seasons

Launching in 2017, Ten Trinity Square is a landmark building operated by Four Seasons, appealing to an international, high high net worth audience. Cultural Comms was engaged in a 3 month project to launch the private residences as a long-term, home-from-home accommodation proposition. The objective of the programme was to raise general awareness on the launch of the Ten Trinity Square Four Seasons Residences and its whole offering including hotel services and private members club, while reaching relevant consumer and business audiences in key international markets to drive inbound long-stay bookings.

The programme included social media and diary media focus on celebrity and influencer launch party, attended by HRH Princess Eugenie, Emilia Fox, amongst others, focusing on UK nationals and consumer titles. Targeted international editor outreach to encourage prestige editorial through overnight stay. Media dinner party series concept featuring “East Meets West” theme. Positioning feature in national property pages on “the future of HNW sector renting”

Results

  • 30+ high quality media features across the programme including; The Times, HELLO!, Evening Standard, Forbes, Square Mile and FT: How to Spend It.
  • 70% booking occupancy in first weeks of launch.
  • Significant increase in social media following post launch party