Cultural Comms oversaw the launch of the four-star Radisson Blu Edwardian Guildford, a 183-bedroom property with extensive conference facilities, two restaurants and an ESPA spa.  A launch party for 400 influencers was organised to commemorate the hotel’s opening and a series of strategic influencer partnerships established to drive footfall.

Cultural Comms developed a strategic programme with impressive results.  They provided sound counsel alongside creative initiatives that played a key role in the successful hotel launch and, crucially, they are a joy to work with.”

Director of Strategic Relations, Edwardian Hotels London








  • The successful launch of the brand’s first hotel outside London
  • Over 250 pieces of media coverage, which led to the agency being retained on a brand-wide basis.