Steppes Travel

Cultural Comms was appointed to support the inaugural Steppes Travel Beyond Festival at the Royal Geographical Society. The two-day event comprised workshops, masterclasses, book signings and panel discussions with some of the greatest living explorers and conservationists including Sir Ranulph Fiennes, Alastair Humphreys, Chris Packham, Steve Leonard and Hanli Prinsloo, amongst others.  Hundreds of travel lovers attended the inaugural event, which has since become an annual fixture at the Royal Geographical Society.

Project Details

  • Secured a prime time breakfast slot on Sky News.
  • Achieved over 20 pieces of national coverage within a four week lead in period including a double page spread in The Guardian along with Sunday Times, The Times and FT How To Spend It.
  • Created and implemented a digital strategy, managing all partnerships to leverage promotion via their channels and reaching 150 million.

www.steppestravel.com